Equitana

Equitana is recognized as the world's leading horse show and the largest equestrian trade fair globally, taking place every two years in Essen, Germany. It functions as a key international platform for the entire equestrian industry, establishing benchmarks and delivering a unique experience for professionals, horse enthusiasts, and industry experts. The event is associated with quality, innovation, and expertise within the equestrian sector.

Organized by RX Germany, Equitana utilizes seven halls at Messe Essen, spanning over 30,000 square meters of exhibition and show space. Exhibitors showcase products across 8 product worlds and 10 fascinating topics, covering core sectors such as riding equipment, riding apparel, latest technologies in equestrian sports, horse breeding, sports equipment, and training demonstrations. The event offers manufacturers, wholesalers, breeders, athletes, and associations the chance to present their products directly to end customers, generate valuable leads, and enhance brand awareness.

The target audience encompasses equestrian enthusiasts worldwide, from young horse lovers to international professionals, riders, trainers, breeders, and industry experts. Visitors can engage with 500 hours of educational programming, high-quality training evenings, and the HOP TOP Show. Additional offerings include specialist congresses, training sessions, a professional visitor congress with lectures and networking opportunities (2025), competitions in various disciplines (2025), educational training days with renowned trainers (2025), and live demonstrations and workshops on horse welfare, nutrition, and training techniques (2025), alongside the Health World powered by Agria. Equitana is open to both the public and professionals.