About this expo
EUROHORSE is positioned as Northern Europe's biggest venue for all horse lovers and the ultimate equestrian fair. This annual event caters to individuals interested in horses and equestrian sports, whether for hobby, business, professional development, or those curious about starting riding. It takes place from March 24-28, 2027, at Svenska Mässan - The Swedish Exhibition & Congress Centre in Gothenburg, Sweden.
Exhibitors at EUROHORSE showcase a wide array of products and services across core sectors. These include riding gear, stable equipment, equestrian and riding equipment, training courses, breed associations, breeding and rearing, insights into the Swedish horse industry, trailers, and loose boxes.
The event attracts a broad target audience, encompassing all horse lovers, passionate riders, and those curious about the world of horses. Attendees can experience thrilling live shows in the paddock, featuring diverse horse displays such as Western, Icelandic horses, dressage, shire horses, and police horses. A dedicated dog area with breed clubs and demonstrations is also available. EUROHORSE runs concurrently with the Gothenburg Horse Show, which hosts world-class competitions at Scandinavium. Visitor feedback from past editions indicates strong satisfaction, with 88% of visitors (2026) planning to return and 93% (2026) believing the event attracted the right audience.
Highlights
5 items- Positioned as Northern Europe's biggest venue for all horse lovers.
- AUMA-listed event.
- Held annually at Svenska Mässan - The Swedish Exhibition & Congress Centre in Gothenburg, Sweden.
- Runs concurrently with the Gothenburg Horse Show.
- 88% of visitors (2026) planned to visit EUROHORSE again.
FAQ
5 questionsWhen and where does EUROHORSE 2027 take place?+
EUROHORSE is held annually from March 24-28, 2027, at Svenska Mässan - The Swedish Exhibition & Congress Centre in Gothenburg, Sweden.
Who organizes EUROHORSE?+
The event is organized by The Swedish Exhibition & Congress Centre.
What industries and products are covered at EUROHORSE?+
The event covers riding gear, stable equipment, equestrian and riding equipment, training courses, breed associations, breeding and rearing, the Swedish horse industry, trailers, and loose boxes.
How can I attend or exhibit at EUROHORSE?+
Visitors can buy tickets for EUROHORSE. Exhibitors interested in participating can book a stand.
Are there any special attendance benefits or tools for EUROHORSE?+
Entry to EUROHORSE is included on the same day for those with a ticket to the Gothenburg Horse Show. Additionally, a free account can be created for "My Pages" to save favorite exhibitors and seminar programs.