Fiets- en Wandelbeurs (FietsRAI)

The Fiets- en Wandelbeurs (FietsRAI) is an annual trade show held at Jaarbeurs in Utrecht, Netherlands, from February 12 to 14, 2027. This event is a primary source of inspiration for cycling and walking enthusiasts, offering comprehensive information on destinations, equipment, and unique experiences. It aims to connect visitors with the latest trends and opportunities for their next outdoor adventure.

Organized by Holcus Buiten BV, the exhibition features a wide array of core sectors. These include cycling and walking destinations, various types of bicycles, walking equipment, cycling and walking accessories, and specialized cycling and walking tours. Additionally, the event covers outdoor gear, clothing, navigation tools, insurance options, relevant literature, and organizations within the cycling and walking industries.

The target audience for the Fiets- en Wandelbeurs consists of cycling and walking enthusiasts. Exhibitors gain significant value by reaching this dedicated audience, with opportunities for direct sales, enhancing brand awareness, and generating valuable leads. The event also runs concurrently with the E-bike Challenge, further enriching the experience for attendees.