About this expo
Fitur is recognized as the International Tourism Trade Fair, serving as a benchmark event within the global tourism sector. It stands as a primary trade fair for both inbound and outbound international markets, functioning as a central hub for tourism industry professionals and the sector's largest business platform. The upcoming 47th edition is scheduled to be held at IFEMA MADRID, featuring eleven halls.
The event attracts a diverse range of exhibitors from sectors including HoReCa, tourism, transportation, IT, culture, incentives, and MICE, alongside specialized areas like Fitur MICE, Fitur TechY, and Fitur LGBT+. It caters to tourism industry professionals, decision-makers, travel agencies, hotel chains, and technology developers, while also being open to the general public. Exhibitors benefit from networking opportunities, access to over 1,500 international buyers from more than 100 countries (2027), and interaction with over 1170 media organizations (2027).
Fitur provides a significant platform for generating new business opportunities, presenting new products, and staying informed about sector trends. With an expected 6,800 B2B appointments, it is crucial for strengthening brand positioning and fostering internationalization within the tourism industry. The event is UFI Approved and AUMA Listed, underscoring its international recognition and quality.
Highlights
5 items- 47th edition of the International Tourism Trade Fair.
- UFI Approved and AUMA Listed event.
- Held at IFEMA MADRID, featuring eleven halls (2027).
- Attracted over 255,000 visitors (2026), including 155,000 professional visitors (2026).
- Expected 6,800 B2B appointments.
FAQ
5 questionsWhen and where does Fitur take place?+
Fitur is held annually at IFEMA MADRID in Madrid, Spain. The 47th edition will take place from January 20 to January 24, 2027.
Who organizes Fitur?+
Fitur is organized by IFEMA MADRID.
What industries and products are covered at Fitur?+
The event covers sectors such as HoReCa, tourism, transportation, IT, culture, incentives, MICE, leisure tourism, business travel, hospitality, cultural tourism, adventure tourism, luxury travel, travel technology, and sustainable tourism solutions. It also features specialized areas like Fitur MICE, Fitur TechY, and Fitur LGBT+.
How can I attend or exhibit?+
Professional badges and public weekend admission passes are available via the official organizational website. Exhibitors can apply to participate, with deadlines for application and reservation fee payment by June 5, 2026, and full payment by November 30, 2026.
What are the practical participation details for Fitur 2027?+
Single professional trade day registrations purchased in advance start at 22 USD. Full multi-day premium professional passes bought on-site reach a maximum standard rate of 76 USD. Exhibitors must submit their booth design ideas for approval by December 13, 2026.