About this expo
ICE Totally Gaming, frequently referred to as ICE Barcelona, stands as the premier global platform for the gaming and betting sector. It is recognized as the essential gathering for gaming professionals seeking comprehensive product and service solutions across all segments of the industry. This B2B event is dedicated to fostering business growth, facilitating development, and enabling networking for individuals engaged in both online and offline gaming. The upcoming edition is scheduled from January 18 to January 20, 2027.
The event will be hosted at Fira Barcelona Gran Via in Barcelona, Spain, utilizing halls 1, 2, 3, 4, and 5. It encompasses a wide array of gaming sectors, including betting, bingo, casino, esports, lottery, mobile, online, social, sports betting, street gaming, and IT & Technology Entertainment & Media Games. The target audience comprises gaming professionals and decision-makers from across the industry.
ICE is organized by Clarion Gaming, a division of Clarion Events Ltd, a company with a history of producing events since 1947. Clarion Gaming aims to support its customers in achieving their commercial and strategic objectives within both land-based and interactive gaming businesses.
Highlights
5 items- AUMA listed.
- Held annually at Fira Barcelona Gran Via in Barcelona, Spain.
- Attracted 65,000 visitors and 800 exhibiting firms in 2026.
- Features a new Digital and FinTech Transformation Hall launching in 2027.
- Covers all gaming sectors, including betting, casino, esports, and online.
FAQ
5 questionsWhen and where does ICE Totally Gaming Barcelona 2027 take place?+
The event is scheduled from January 18 to January 20, 2027, at Fira Barcelona Gran Via in Barcelona, Spain.
Who organizes ICE Totally Gaming?+
ICE Totally Gaming is organized by Clarion Gaming, which is part of Clarion Events Ltd.
What industries and products are covered at ICE Totally Gaming?+
The event covers all sectors of gaming, including betting, bingo, casino, esports, lottery, mobile, online, social, sports betting, street, and IT & Technology Entertainment & Media Games.
How can I attend or exhibit at ICE Totally Gaming?+
Attendance is free, and individuals can register their interest to be notified when official registration launches. Exhibitors are required to register through their eZone portal.
Are there any age restrictions for attending ICE Totally Gaming?+
Yes, the event maintains a strict policy of not admitting individuals under 18 years of age.