About this expo
The Hong Kong International Wine & Spirits Fair is recognized as Asia's leading event for the wine and spirits sector. It presents a wide array of high-quality wines, spirits, beer, and other alcoholic beverages, alongside solutions for wine production, education, logistics, and related services. The fair highlights fine wines and spirits from diverse global regions, including Chinese baijiu, European wines, Japanese sake, Irish whiskeys, Russian vodka, and Austrian wines, all within a hybrid 'EXHIBITION+' online and offline format.
This event serves as a crucial platform for exhibitors aiming to penetrate the dynamic wine markets across Asia, particularly Mainland China. It fosters an ideal environment for networking and industry exchange, facilitating significant business discussions and reinforcing Hong Kong's role as a regional trade hub for wine and spirits. The fair empowers brands to both 'bring in' international products and 'go global' with their offerings.
The fair attracts a broad audience, including trade visitors, buyers, wine enthusiasts, industry professionals, and connoisseurs. It is open to the public on its final day. Complementary programs enhance the experience, such as the Wine Industry Conference, the Asia Top Sommelier Summit, and Fine Wine Tasting sessions supported by HSBC Business. The Cathay Pacific Hong Kong International Wine & Spirit Competition also runs concurrently, tailored specifically for the Asian market.
Highlights
5 items- UFI Approved & AUMA Listed
- Held at the Hong Kong Convention & Exhibition Centre
- Organized by the Hong Kong Trade Development Council
- Attracted over 8,200 trade buyers from 57 countries and regions (2025) and over 620 exhibitors from 23 countries and regions (2025)
- Features concurrent events including the Wine Industry Conference and Asia Top Sommelier Summit
FAQ
5 questionsWhen and where does the Hong Kong International Wine & Spirits Fair take place?+
The Hong Kong International Wine & Spirits Fair is scheduled from 2026-11-05 to 2026-11-07 at the Hong Kong Convention & Exhibition Centre in Hong Kong.
Who organizes the Hong Kong International Wine & Spirits Fair?+
The event is organized by the Hong Kong Trade Development Council (HKTDC), a statutory body dedicated to promoting global trade for Hong Kong.
What industries and products are showcased at the fair?+
The fair showcases high-quality wine and spirits, beer, other alcoholic beverages, wine production, wine education, logistics, and related services. Featured products include Chinese baijiu, European wines, Japanese sake, Irish whiskeys, Russian vodka, and Austrian wines.
How can I participate as a visitor or exhibitor?+
Visitors can register for a free admission badge. For exhibitors, past editions offered incentives such as a 5% discount for first-time exhibitors (2020) and booth service fees like US$6,720 for a Standard Booth (3m x 3m) in 2020.
Are there any special offers or support for participants?+
Exclusive airfares are available through Cathay Pacific Airways using event access code MICE778. In 2020, the HKSAR Government provided a subsidy scheme covering 50% of the participation fee, capped at HK$10,000 (US$1,282).