About this expo
The Independent Hotel Show Amsterdam serves as a premier business event specifically designed for the luxury and boutique hotel sector. It is dedicated to supporting independently spirited hoteliers by providing practical solutions, fostering meaningful networking opportunities, and delivering curated inspiration. The event brings together the European luxury and boutique hotel community to address their unique needs.
Exhibitors at the show have the opportunity to showcase their products and services to owners and operators of luxury, boutique, and independent hotels. Core exhibit sectors include Design & Décor, Technology, Amenities & Toiletries, Food & Drink, Wellness & Spa, and various Services such as marketing and consultancy. Other key areas covered are Hotel Marketing, Operations, Software, Revenue Management, Hospitality Technology, and Eco-Friendly Amenities.
The target audience comprises independently spirited hoteliers, designers, hotel operators, owners, general managers, and senior decision-makers. Visitors, 83% of whom actively seek new suppliers and 75% possess direct purchasing power, attend to find solutions, increase brand awareness, and generate high-quality leads. The event is held annually at RAI Amsterdam, with the 2027 edition taking place in Hall 8.
Highlights
5 items- AUMA listed
- Venue: RAI Amsterdam
- Over 200 exhibitors (2026), 300 exhibitors (2027)
- 3,500 visitors (2027), around 6,500 visitors (each year)
- Concurrent events include a dynamic seminar programme, the Independent Hotel Show Amsterdam Awards, HOTEL INFLUENCERS TOP 100, Innovation Stage, and Social Business Space.
FAQ
4 questionsWhen and where does it take place?+
The Independent Hotel Show Amsterdam will take place from March 2 to March 3, 2027, at RAI Amsterdam in the Netherlands. The 2027 show will be held in Hall 8.
Who organizes it?+
The event is organized by Montgomery Group.
What industries and products are covered?+
The show focuses on the luxury and boutique hotel community, covering products and services such as Design & Décor, Technology, Amenities & Toiletries, Food & Drink, Wellness & Spa, Services (marketing, consultancy), Hotel Marketing, Hotel Operations, Hotel Software, and Eco-Friendly Amenities.
How can I attend or exhibit?+
Hoteliers and interior designers are eligible for free tickets. Supplier tickets are priced at €299 +VAT.