About this expo
The GetAway, previously known as VAKANTIEBEURS, is an annual international exhibition dedicated to the tourism and leisure industry, hosted in Utrecht, Netherlands. From January 7 to January 10, 2027, this event will gather professionals and consumers at the Royal Dutch Jaarbeurs Exhibition & Convention Centre to explore global travel opportunities. It functions as a vital platform for industry stakeholders to gain supply information, engage with customers, conduct promotional activities, and introduce or sell their products and services.
Exhibitors at The GetAway include a wide range of travel organizations, national and international tourist offices, campsites, and insurers. The fair showcases product groups such as attractions, hotels, theaters, and tour operators. For the 2027 edition, the event will be structured around four distinct thematic 'worlds': Sunscape, Polar, Adventure, and Urban, offering focused exploration for all attendees. The event targets both professional visitors from the travel trade and the general public seeking holiday inspiration. Past editions have seen significant attendance, with over 71,000 visitors in 2025 and 8,150 travel professionals during the Travel Trade Days in 2024.
Highlights
5 items- Rebranded as 'The GetAway' starting from 2027
- Over 71,000 visitors (2025)
- 8,150 travel professionals during Travel Trade Days (2024)
- AUMA-listed event
- Held at Royal Dutch Jaarbeurs Exhibition & Convention Centre
FAQ
5 questionsWhen and where does it take place?+
The GetAway will be held from January 7 to January 10, 2027, at the Royal Dutch Jaarbeurs Exhibition & Convention Centre in Utrecht, Netherlands.
Who organizes it?+
The event is organized by Royal Dutch Jaarbeurs.
What industries and products are covered?+
The fair covers the tourism and leisure industry, featuring travel organizations, tourist offices, campsites, and insurers. Product groups include attractions, hotels, theaters, tour operators, and tourism organizations, organized into thematic worlds like Sunscape, Polar, Adventure, and Urban for 2027.
How can I attend or exhibit?+
The event is open to both professionals and the general public. Businesses can exhibit to get supply information, meet customers, conduct promotional activities, and introduce or sell products. Specific details for attendance or exhibiting are not provided in the available information.
What are the practical participation details?+
The event targets both professional visitors and the general public. The Vakantiebeurs Travel Trade Days, which are for professionals, took place on January 7 and 8, 2026, in previous editions. For 2027, the event will feature four thematic 'worlds': Sunscape, Polar, Adventure, and Urban.