Museum Connections

Museum Connections is an annual international trade fair organized by ARTODAY Company, held at Paris Expo Porte de Versailles, Hall 5.2, in Paris, France. The fair focuses on the business and sustainability challenges facing museums, cultural venues, and tourist sites, and serves as a platform for discovering trends and innovations in visitor experience. It positions itself as the essential meeting for the 360° visitor experience.\n\nThe show is structured around three core sectors: Museum Tech, which covers digital tools, immersive technologies, and visitor experience solutions; Museum Life, which addresses marketing, operations, and venue management services; and Museum Shop, which presents retail strategies and product innovations to diversify revenue and enhance visitor satisfaction. In 2025, the event welcomed 400 exhibitors and more than 6,000 visitors, compared to over 300 exhibitors in 2023.\n\nThe event targets professionals from a broad range of cultural and heritage institutions, including museum directors, curators, exhibition designers, collection managers, cultural center leaders, and representatives from zoos, aquariums, theme parks, libraries, and heritage sites. Alongside the exhibition floor, the program includes Inspiration Conferences, Innovation TV, Expert Meetings, The Pop-Up Store, The Culture Business Talks, and Open Museum Paris 2027.