About this expo
PLMA's World of Private Label International Trade Show is a B2B trade show held at the RAI Amsterdam Convention Centre in Amsterdam, Netherlands. Organized by the Private Label Manufacturers Association International Council, the event brings together retailers and manufacturers to discover new products, build contacts, and develop private label programs. PLMA was founded in 1979 as a non-profit trade association to promote the private label industry, representing more than 5,000 member companies globally and providing services to members in over 85 countries.
Attendance has grown across recent editions: the 2026 edition welcomed over 3,200 exhibiting companies from more than 75 countries across 9 food and 6 non-food halls; the 2025 edition featured over 3,100 exhibitors from 73 countries across 9 food and 5 non-food halls; the 2024 show had over 2,900 exhibiting firms from 73 nations and more than 17,000 visitors from over 125 countries; and the 2022 event drew over 14,000 visitors from 120 countries with 2,500 exhibitor firms from more than 70 nations.
Product categories span food (fresh, frozen and refrigerated foods, dry grocery, beverages) and non-food (cosmetics, health and beauty, household and kitchen, auto aftercare, garden, housewares, and DIY). The 2027 edition is scheduled for May 25–26. Concurrent programs include the New Product Expo, International Consumer Survey, International Salute to Excellence Award, Idea Supermarket, and seminar programs and workshops. Visitor registration is completed online via the official PLMA website; for the 2026 edition, the visitor ticket was €200 per person, with exhibitor participation fees of €1,500 for PLMA members and €2,500 for non-members.
Highlights
5 items- Dedicated to private label and store brand products; organized by PLMA (founded 1979)
- 2026 edition: over 3,200 exhibiting companies from more than 75 countries
- 2024 edition: over 2,900 exhibiting firms from 73 nations and 17,000+ visitors from 125+ countries
- Held at RAI Amsterdam Convention Centre; 2027 edition scheduled May 25–26
- Concurrent programs include New Product Expo, International Consumer Survey, and Salute to Excellence Awards
FAQ
5 questionsWhen and where is PLMA's World of Private Label 2027?+
The 2027 edition is scheduled for May 25–26 at the RAI Amsterdam Convention Centre in Amsterdam, Netherlands.
Who organizes the World of Private Label?+
The event is organized by the Private Label Manufacturers Association International Council. PLMA was founded in 1979 and represents more than 5,000 member companies globally.
What product categories are represented at the show?+
Exhibitors offer food products (fresh, frozen and refrigerated foods, dry grocery, beverages) and non-food products (cosmetics, health and beauty, household and kitchen, auto aftercare, garden, housewares, and DIY).
Who attends the World of Private Label?+
The show is a B2B platform for private label industry professionals, including retailers, wholesalers, manufacturers, importers, exporters, supermarkets, hypermarkets, discount stores, drugstores, convenience stores, and brand owners.
What were the visitor and exhibitor fees for the 2026 edition?+
For the 2026 edition, the visitor ticket was €200 per person. Exhibitor participation fees were €1,500 for PLMA members and €2,500 for non-members.