PLMA's Private Label Trade Show

PLMA's Private Label Trade Show, themed "Store Brands Marketplace" for 2026, is an annual B2B exhibition taking place from November 15-17, 2026, at the Donald E. Stephens Convention Center in Rosemont, United States. Organized by the Private Label Manufacturers Association, this event is a key platform for the private label market across the U.S. and Canada, facilitating product sourcing and the expansion of store brand initiatives for retailers and wholesalers.

The show floor is segmented, with the North Hall and Sky Hall dedicated to food, snacks, and beverages, while the South Hall features food, health and beauty, household, and general merchandise. Core exhibit sectors include a wide array of products such as fresh, frozen, and refrigerated items, personal care, cosmetics, OTC products, baby care, health and wellness, kitchen products, outdoor and leisure, wine and spirits, hemp-derived CBD products, plant-based meat and entrees, sustainable packaging, functional beverages, convenience foods, and vegan, organic, and specialty products.

The event attracts a professional audience including chain buyers, category managers, private-label development directors, and procurement executives from major U.S. supermarket chains, drug chains, mass merchandisers, and specialty retailers, as well as importers, exporters, and wholesalers. Past editions demonstrate significant scale, with the 2024 event drawing 14,000 visitors and 1,821 exhibitors from 60 countries. Attendees can also benefit from concurrent programs such as PLMA's Idea Supermarket™, the New Product Expo, PLMA Matchmaker for business appointments, and various educational sessions including a Keynote Breakfast and Sunday's seminar program.