About this expo
The Winter Fancy Food Show, also known as Winter FancyFaire*, serves as the first major industry event of the year, gathering the specialty food community in San Francisco, United States. It functions as a dynamic hub for the North American specialty food sector, fostering connections among thought leaders, producers, retailers, and trendsetters. The event emphasizes current trends, professional networking, and product sampling, providing a crucial platform for industry professionals to discover emerging brands and innovative products. The 2027 edition will take place from January 17-19, 2027, at the Moscone Center in San Francisco, CA.
Exhibitors at the show present new and in-demand specialty products across more than 40 categories, including functional beverages and high-protein snacks. Key exhibit sectors encompass Specialty Food, Gourmet Products, Organic Foods, Beverages, Snacks, and Foodservice. The event features dedicated zones and pavilions such as the Debut District for new exhibitors, the Spotlight Shoppe for product discovery, the First Taste Table for intimate tastings, and the SFA Spark Pavilion for emerging brands. Additionally, Category Pavilions (e.g., Beverage, Snacks and Sweets, Plant-Based) and various International and State Pavilions highlight regional and global innovations.
This trade-only event is exclusively for professionals within the specialty food industry, attracting a diverse audience including industry professionals, buyer attendees (from retail, foodservice, distributor, and importer channels), retailers, distributors, manufacturers, media, investors, and foodservice leaders. Attendees come to explore the latest trends, source new products, and build valuable connections. Past editions have seen significant participation, with over 13,000 verified industry participants (2024) and more than 1,000 exhibitors (2026).
Highlights
5 items- Held at the Moscone Center in San Francisco, United States.
- AUMA listed.
- Attracted over 13,000 verified industry participants (2024).
- Features the sofi™ Awards and Specialty Food Buyers Mission.
- Showcases new products across more than 40 categories.
FAQ
5 questionsWhen and where does it take place?+
The Winter Fancy Food Show 2027 will be held from January 17-19, 2027, at the Moscone Center in San Francisco, United States.
Who organizes it?+
The event is organized by the Specialty Food Association (SFA), a not-for-profit trade association that owns and operates the Fancy Food Shows.
What industries and products are covered?+
The show covers Specialty Food, Gourmet Products, Organic Foods, Beverages, Snacks, and Foodservice, featuring new products across more than 40 categories, including functional beverages and high-protein snacks.
How can I attend or exhibit?+
Qualified buyers can receive complimentary badges; SFA members also receive free badges. Contact Michelle McDonald at mmcdonald@specialtyfood.com for buyer inquiries. For exhibiting inquiries, please contact sales@specialtyfood.com.
Are there any specific deadlines for participation?+
Applications for the 2027 sofi™ Awards are open through July 31, 2026. Suppliers wishing to participate in the Specialty Food Buyers Mission must be members of the Specialty Food Association.