About this expo
SPOEX is a significant event in South Korea, serving as the nation's premier specialized trade show for the sports and leisure sectors. It is known for showcasing the latest trends and innovations, attracting both the public and industry professionals. The event is accredited by the Union of International Fairs (UFI) and listed by AUMA, underscoring its international standing.
Exhibitors present a broad spectrum of products, including sports equipment, fitness gear, healthcare solutions, sports nutrition, and aquatic sports. Specific categories range from Health/Fitness and Sporting Goods to LEISURE/CAMPING and WATERSPORTS (KUSPO). The event targets a diverse audience, including wholesale buyers, distributors, retailers, and management from sports facilities, alongside the general public.
SPOEX facilitates business opportunities by connecting exhibitors with potential buyers, fostering network building, and supporting the global expansion of Korean companies. The 2026 edition, for instance, included a business matching event where 115 Korean companies met with 20 invited buyers from 13 regions/countries, demonstrating its commitment to industry growth and international cooperation.
Highlights
5 items- UFI Approved and AUMA Listed.
- Held at COEX Exhibition Center in Seoul, South Korea.
- Attracted 300 companies and 1,763 booths (2026).
- Expected 46,000 visitors (2026) and attracts over 42,000 visitors annually.
- Concurrent events included a "Sports Tech Special Exhibition" and "AI + SPO-TECH” special zone (2026).
FAQ
4 questionsWhen and where does SPOEX 2027 take place?+
SPOEX 2027 will be held from March 26 to March 29, 2027, at the COEX Exhibition Center in Seoul, South Korea.
Who organizes SPOEX?+
SPOEX is co-hosted by the Korea National Sports Promotion Foundation and the Korea International Trade Association (KITA). KITA is also identified as an organizer.
What industries and products are covered at SPOEX?+
SPOEX covers a wide range of sports and leisure industries, including sports equipment, nutrition, fitness, healthcare, and aquatic and water sports. Specific categories include Health/Fitness, Sporting Goods, SPORTS NUTRITION, SPORTS WEAR/OUTDOOR, LEISURE/CAMPING, and WATERSPORTS (KUSPO).
How can I attend or exhibit at SPOEX?+
SPOEX is open to both the public and professionals. Business visitors include wholesale buyers, distributors, and retailers. Exhibitors can participate to build networks and explore the sector, with opportunities like business matching events for global expansion.