Wine To Asia

Wine To Asia is an international wine and spirits fair designed as a professional and trade-focused platform. It enables international wine and spirits producers and dealers to build networks and connect with consumer markets across Asia, with a primary focus on Shenzhen and emerging markets including China, Singapore, and Thailand. The event is jointly organized by Veronafiere Group, Italy's leading exhibition promoter, and Shenzhen Pacco Cultural Communication.

The exhibition covers a wide array of products, including Wine and Spirits, Natural wine, and Champagne. Recent editions have expanded to feature Low- and no-alcohol beverages (2026), Mixology (2026), Extra virgin olive oil (2026), and Ciders and fruit tree wines (2024). The target audience comprises Chinese and Asian consumers, horeca channel operators, and buyers from the Greater Bay Area, including wine importers, distributors, hospitality buyers, and bar owners. Buyers from regions such as China, Japan, Singapore, South Korea, Taiwan, Hong Kong, Macau, Vietnam, and Thailand were noted in 2026.

Past editions have demonstrated significant scale, with over 500 exhibitors from more than 30 countries and regions in 2025, and over 15,000 professionals attending in 2026. Concurrent programs enhance the experience, featuring master classes, tasting sessions (2025, 2026), and the Greater Bay Wine Week (May 1-11, 2025; May 1-11, 2024; until May 17, 2026). Other notable events include RAW WINE (debuting May 15-16, 2026), China Whisky panel/tasting (2026), and MixOilogy - EVO Bar (2025).