About this expo
CHINA BREW CHINA BEVERAGE (CBB) 2026 is recognized as Asia's premier exhibition for the beverage and liquid food industry, showcasing the complete process chain. Scheduled from October 12–15, 2026, at the SNIEC - Shanghai New International Expo Centre in Shanghai, China, the event is set to reinforce its leading role with an enlarged scale and expanded scope. It covers critical areas such as processing technology and equipment, filling and packaging technology, process automation, control and IT solutions, parts and components, containers and packaging materials, and raw materials, additives, and agents.
The exhibition provides a strategic platform for international exhibitors to maximize their return on investment and effectively navigate the Chinese market (2026). CBB offers targeted business matchmaking services and exclusive networking zones (2026), facilitating connections between suppliers and a diverse audience, including East China and export food factories, as well as packaging equipment buyers. Organized by Messe Muenchen Shanghai Co., Ltd., CBB is open to professionals and is held every two years.
Highlights
5 items- Exhibition Area: 100,000+ sqm (2026)
- 900 exhibitors (2026) and 60,000+ visitors (2026)
- AUMA listed
- Held at SNIEC - Shanghai New International Expo Centre
- Features concurrent programs like drinkBeer Stage and drinknova Hub
FAQ
4 questionsWhen and where does CHINA BREW CHINA BEVERAGE 2026 take place?+
CHINA BREW CHINA BEVERAGE 2026 is scheduled from October 12–15, 2026, at the SNIEC - Shanghai New International Expo Centre in Shanghai, China.
Who organizes CHINA BREW CHINA BEVERAGE?+
The event is organized by Messe Muenchen Shanghai Co., Ltd.
What industries and products are covered at CBB?+
CBB covers the entire process chain of the beverage and liquid food industry. Core exhibit sectors include Processing Technology and Equipment, Filling and Packaging Technology, Process Automation, Control and IT Solutions, Parts and Components, Containers and Packaging Materials, and Raw Material, Additives and Agents.
How can I attend or exhibit at CHINA BREW CHINA BEVERAGE?+
The exhibition is open to professionals. It offers targeted business matchmaking services and exclusive networking zones for exhibitors to connect with East China and export food factories and packaging equipment buyers.