About this expo
ProWine Shanghai is recognized as the premier international trade fair for the wine and spirits industry in mainland China. This annual event, exclusively for trade visitors, serves as a crucial gateway to the Chinese market, emphasizing the quantity, quality, and variety of products available to the wine trade. It provides a professional B2B environment designed to foster trade, partnerships, and market development.
Exhibitors at ProWine Shanghai showcase a wide array of products including Wine, Spirits, Champagne, Sparkling Wine, Craft Beverages, Organic Wines, Premium Liquor, and Beverage Technology. The event attracts a diverse professional audience from sectors such as retail, specialist shops, independent and affiliated food retailing, beverage warehouses, duty-free shops, mail order companies, wholesale and foreign trade, gastronomy, and the hotel industry. It facilitates precise matchmaking between exhibitors and professional buyers, including importers, distributors, F&B operators, and new retail channels, offering direct market feedback and opportunities for long-term growth.
The 2026 edition will take place from November 10 to 12, 2026, at the SNIEC - Shanghai New International Expo Centre in Shanghai, China. Organized by Messe Düsseldorf (Shanghai) Co., Ltd., ProWine Shanghai 2026 will be held concurrently with the 29th FHC Shanghai Global Food Trade Show. Concurrent programs include themed tastings, the ProWein Forum, and a tasting zone known as "Munus Vini", further enhancing the visitor experience and business opportunities.
Highlights
5 items- Leading international trade fair for wines and spirits in mainland China.
- Held annually at SNIEC - Shanghai New International Expo Centre.
- Attracted 21,590 professional visitors (2025) and 630 exhibitors (2025).
- AUMA listed.
- Concurrent with the 29th FHC Shanghai Global Food Trade Show.
FAQ
5 questionsWhen and where does it take place?+
ProWine Shanghai 2026 will be held from November 10 to 12, 2026, at the SNIEC - Shanghai New International Expo Centre in Shanghai, China.
Who organizes it?+
The event is organized by Messe Düsseldorf (Shanghai) Co., Ltd.
What industries and products are covered?+
ProWine Shanghai covers the wine and spirits industry, featuring products such as Wine, Spirits, Champagne, Sparkling Wine, Craft Beverages, Organic Wines, Premium Liquor, and Beverage Technology.
How can I attend or exhibit?+
The event is open to professionals. Exhibitors can build visibility, meet qualified buyers, and explore growth in the Chinese market. The show hosts city promotions and roadshows across China to connect exhibitors with buyers.
What are the key deadlines for participation?+
The application deadline for the German Pavilion for ProWine Shanghai 2026 is July 17, 2026. Registrations for the Australian Wine pavilion were extended until July 31, 2026.