Trendz/showUP Closes Its First Combined Edition

The first edition merging the Trendz and showUP fairs ran from 30 August to 1 September 2026 at Evenementenhal Gorinchem, the Netherlands. It drew over 7,500 retailers, buyers, entrepreneurs and brand representatives, with more than 1,000 brands on a sold-out floor. Stage talks covered consumer behaviour, retail innovation, e-commerce and AI. Growfetti won Gift of the Year 2027; honourable mentions went to VAAT Amsterdam and Stoov. The next edition runs 10–12 January 2027.