DUBAI ACTIVE SHOW

The DUBAI ACTIVE SHOW is recognized as the Middle East's premier international event dedicated to fitness, wellness, and health. This annual exhibition and conference convenes a diverse audience of brands, industry experts, and fitness enthusiasts, establishing itself as the region's most extensive showcase for products and services in these sectors. The upcoming edition is scheduled from October 30 to November 1, 2026, at the Dubai Exhibition Centre (EXPO City Dubai), specifically within the South Halls.

Exhibitors at the event present a wide array of products, services, and innovations across core sectors such as Apparel, Padel, Recovery, Nutrition, Longevity, Training Accessories, Education & Training Providers, Natural Products, Spa & Wellness Products, Technology, Beauty, and Supplements. Additional categories include Meal Prep, Footwear, Hydration, Gym Facilities, Spas, Salons, Technologies, and Retreats, offering a comprehensive view of the industry.

The show attracts a targeted audience of C-Suite Executives and key decision-makers from the fitness and wellness landscape, including retailers, buyers, providers, hotel and spa operators, hospitals, clinics, fitness influencers, manufacturers, investors, gym owners, and real estate professionals. It also welcomes consumers, distributors, and other key industry players, providing a valuable platform for launching new products, securing partnerships, conducting market research, and enhancing brand visibility in the region. Exhibitors benefit from exclusive networking opportunities, including a CEO Forum, a B2B Matchmaking App, and a VIP Buyers Lounge.