DUBAI MUSCLE SHOW

The DUBAI MUSCLE SHOW is recognized as the Middle East's leading international fitness & bodybuilding show, also referred to as the region's biggest fitness and bodybuilding event. The 2026 edition will mark its 10th anniversary. This annual event, open to both the public and industry professionals, is scheduled from October 30 to November 1, 2026, in Dubai, United Arab Emirates.

For exhibitors, the show offers a significant opportunity to reach an estimated 40,000 visitors (2026) within the region's prominent fitness and bodybuilding sector. Sponsorship packages are available to maximize exposure, and the floorspace for the 2026 event was reported to be 60% sold out. In 2019, the event hosted over 250 exhibiting brands.

The event caters to fitness and bodybuilding enthusiasts and fanatics, featuring a comprehensive program that includes world-class competitions such as the IFBB Amateur Championship, strongman challenges, calisthenics, boxing, and mixed martial arts. Attendees can also benefit from inspirational seminars and presentations. The DUBAI MUSCLE SHOW is co-located with Dubai Active Industry and takes place at the Dubai Exhibition Centre (EXPO 2020 site), a versatile venue providing 45,000 m2 of event space.