HFA (formerly IHRSA)

The HFA Show, formerly known as IHRSA, is an annual B2B event designed for the global health and fitness community. Taking place from March 10-12, 2027, at the Mandalay Bay Convention Center in Las Vegas, Nevada, this event is positioned as a key gathering for discovering new research, understanding emerging trends, developing strategic approaches, and building valuable connections within the health and fitness industry.

The exhibition floor features a wide array of groundbreaking products, services, and solutions. In 2026, the event hosted more than 400 exhibiting companies. For The HFA Show 2027, attendees can expect to find fitness equipment, member-management software, recovery solutions, digital coaching platforms, flooring, payments, nutrition products, and facility services. Product interests among attendees include Recovery and Regeneration Services (45%), Stretching Equipment and Solutions (42%), Mind-Body Wellness (42%), and Digital Health Programs (24%).

The event attracts a diverse professional audience, with over 10,000 attendees expected from more than 80 countries (2026). The target audience includes gym owners, studio operators, equipment manufacturers, technology providers, and senior executives. Exhibitors benefit from connecting with a highly engaged audience, as 79% of attendees visit the exhibit hall for new products and innovations, and 83% are involved in purchasing decisions or act as influencers. The HFA Show provides a significant opportunity for industry leadership and relationship building.