About this expo
The PGA Merchandise Show, held annually in Orlando, United States, is recognized as the world's largest golf gathering and the premier destination for the business of this sport. As golf's longest-running and largest global business gathering, the 2027 edition will mark its 74th year, continuing its tradition as a trade-only event. It serves as a vital platform for professionals, owners, vendors, and leaders to connect, innovate, and collectively shape the future of the game.
Exhibitors at the PGA Show gain significant opportunities to engage face-to-face with thousands of golf industry professionals, build profitable relationships with new retail partners, and reconnect with existing customers. The event is ideal for launching new products and services, boosting company visibility, expanding market share, and strengthening brand awareness.
The show attracts a diverse audience of qualified golf industry professionals, including PGA of America Golf Professionals, LPGA Professionals, international PGA Members, and buyers for golf facilities. With over 30,000 visitors (2026) and attendees from 94 countries and 50 U.S. states (2025), it offers unparalleled networking and business development for the global golf community.
Highlights
5 items- 74th edition in 2027
- AUMA listed event
- Held at the Orange County Convention Center, Orlando, United States
- Featured 1,195 exhibitors (2026) and over 30,000 visitors (2026)
- Includes concurrent events like PGA Show Demo Day and PGA Show Education
FAQ
5 questionsWhen and where does the PGA Merchandise Show 2027 take place?+
The PGA Merchandise Show 2027 will be held from January 26-29, 2027, at the Orange County Convention Center in Orlando, United States.
Who organizes the PGA Merchandise Show?+
The PGA Merchandise Show is organized by PGA Golf Exhibitions, which is part of RX, and the PGA of America. RX USA is the event organizer.
What industries and products are covered at the PGA Merchandise Show?+
The show covers golf equipment, apparel, accessories, technology, training aids, travel, and course maintenance. Core exhibit sectors include Racquet Sports (Padel, Pickleball), Fitness, Health & Wellness, and Adaptive Golf, alongside various industry services.
How can I attend or exhibit at the PGA Merchandise Show?+
The PGA Merchandise Show is a trade-only event for qualified golf industry professionals. Registration for the 2027 edition is not yet open. Exhibitors have the opportunity to engage with professionals, launch new products, and boost company visibility.
Are there any registration fees for attendees?+
PGA of America Golf Professionals, LPGA Professionals, and International PGA Members can register at no charge. Other industry personnel incurred varying fees in 2025, such as an early bird fee of $49, an advance fee of $99, and a standard fee of $199, depending on the registration period.