About this expo
The SHOT SHOW, an acronym for the Shooting, Hunting, and Outdoor Trade Show, is an annual event dedicated to professionals within the shooting sports, hunting, outdoor recreation, and firearm manufacturing industries. Held from January 19–22, 2027, at The Venetian Expo + Caesars Forum in Las Vegas, United States, this trade show is strictly for trade professionals, businesses, and government entities, and is not accessible to the general public. It serves as the largest and most comprehensive gathering for these specialized sectors.
Exhibitors at SHOT SHOW present a wide array of products and services related to the Shooting, Hunting, Outdoor, and Law Enforcement industries. Categories include firearms, ammunition, hunting gear, apparel, tactical equipment, and more. A dedicated SHOT Week Supplier Showcase provides a platform for manufacturers to source materials such as plastics, metals, machinery, and other components, aiming to strengthen supply chains and foster innovation.
The event attracts a diverse professional audience, including retailers, wholesalers, distributors, gun shop owners, and law enforcement agencies. Exhibitors leverage the show to make deals, explore new opportunities, discover products, and forge valuable connections, with options for lead retrieval and data sales (2023). Concurrent events like Industry Day at the Range™ (January 18, 2027) and SHOT University™ further enhance the educational and networking value for all participants.
Highlights
5 items- Held at The Venetian Expo + Caesars Forum in Las Vegas, United States.
- Organized by the National Shooting Sports Foundation, Inc.
- AUMA listed.
- Over 834,500 net square feet of exhibit space (2026).
- Features concurrent events including Industry Day at the Range™ (January 18, 2027) and SHOT University™.
FAQ
5 questionsWhen and where does SHOT SHOW take place?+
The SHOT SHOW takes place from January 19–22, 2027, at The Venetian Expo + Caesars Forum in Las Vegas, United States.
Who organizes SHOT SHOW?+
The event is owned and operated by the National Shooting Sports Foundation, Inc. (NSSF), which is the trade association for the firearm industry.
What industries and products are covered at SHOT SHOW?+
The SHOT SHOW covers the shooting sports, hunting, outdoor recreation, and firearm manufacturing industries. Products include firearms, ammunition, hunting gear, apparel, and law enforcement equipment. The SHOT Week Supplier Showcase also features materials and services for manufacturers.
How can I attend or exhibit at SHOT SHOW?+
Attendee registration is available at shotshow.org/register, and exhibitor registration can be completed via the Exhibitor Dashboard at shotshow.org/exhibitor.
What are some practical details for participation?+
Admission is restricted to trade professionals, businesses, and government entities, with attendees required to be 16 years or older. New exhibitors for 2027 face a package cost of $1,995 plus $43.00 per square foot, with discounts for NSSF members. The deadline for NSSF membership to qualify for discounts for the 2027 show is August 7, 2026. Badges exceeding the allotted amount cost $200 (2025).