TASTE

TASTE, organized by Pitti Immagine s.r.l., is a prominent B2B trade show centered on the contemporary food and wine landscape. Held annually at the Fortezza da Basso in Florence, Italy, the event balances tradition with modernity in food and wine production and culture. The upcoming edition is scheduled from February 6 to February 8, 2027.

The fair serves as a vital platform for industry professionals and buyers. Exhibitors benefit from Pitti Connect, a dedicated networking and business tool designed to enhance their physical fair experience. This platform allows companies to increase visibility, effectively communicate brands and collections through digital catalogues, photos, and videos, and activate commercial contacts. Exhibitors can also schedule video chat meetings and monitor online performance, including page visits and buyer requests.

The event attracts a key community of buyers and professionals, fostering business opportunities and knowledge exchange within the food and wine sector. The 19th edition, held in 2026, featured 810 companies, including over 750 established companies and more than 100 new companies making their debut. Concurrent events, such as "Fuoriditaste," were also part of the 2026 edition.