About this expo
VieVinum is Austria's premier wine event, held biennially at the historic Hofburg Vienna. Scheduled from May 13 to May 15, 2028, this significant trade fair serves as a vital platform for the global wine industry, showcasing an extensive selection from Austrian producers and international portfolios. It actively promotes dialogue and exchange within the wine sector, particularly emphasizing connections between East and West.
The event attracts a diverse audience, including wine professionals, trade visitors, press, and the general public. Exhibitors encompass a broad spectrum of the industry, from Austrian wine producers to international importers and distributors. Attendees can engage in specialist tastings, masterclasses, and launch events that cover a wide array of topics relevant to the wine trade, offering valuable insights and networking opportunities.
Organized by MAC-Hoffmann & Co. GmbH, VieVinum is recognized as an AUMA-listed event. The 2026 edition welcomed approximately 550 exhibitors and 15,000 visitors, underscoring its scale and importance in the wine calendar.
Highlights
5 items- Held every two years at Hofburg Vienna
- Approximately 550 exhibitors (2026)
- Approximately 15,000 visitors (2026)
- AUMA listed
- Features specialist tastings, masterclasses, and launch events
FAQ
5 questionsWhen and where does it take place?+
VieVinum Hofburg Vienna 2028 is scheduled from May 13 to May 15, 2028, at the Hofburg Vienna in Vienna, Austria.
Who organizes it?+
The event is organized by MAC-Hoffmann & Co. GmbH, headquartered at Hofburg, Schweizertor, Postfach 0080, A-1015 Wien.
What industries and products are covered?+
The event covers the wine industry, featuring Austrian wine producers, wine importers and distributors, and international wine portfolios.
How can I attend or exhibit?+
For current registration and participation information, please visit the official website: https://www.vievinum.at/.
What are the practical participation details?+
Trade and press visitors can access the event daily from 9 a.m. to 6 p.m. for €55.00 including VAT. General public visitors can attend daily from 1 p.m. to 6 p.m. for €75.00 including VAT. Complimentary tasting services include glass exchange, bread, and mineral water.